Product Marketing Manager at the leading global Search Intelligence Proposition


    • Category - Digital Marketing
    • Salary - £70k - 90k per year + + Bonus
    • Location - London, UK
    • Date Posted - Mar 16, 2017
    • Description -

    Roles & Responsibilities

    We're on the look out for an experienced Product Marketing guru to join the globes leading Search intelligence company to essentially help develop compelling communications from extensive insights.  

    The Company:

    Founded in July 2011, our client is one of the fastest growing digital media businesses in the UK and the European leaders in Search Retargeting.

    Global brands and media planning agencies use their proprietary Search Retargeting technology to pin point target users online based on their recent searches.  This innovative product gives advertisers the ability to harness the accuracy of search and combine it with the high impact and scalable nature of display advertising.

    Our client are currently the largest holders of Keyword Search Data in Europe, providing in depth granularity for campaign optimization and reporting. They are a dynamic, driven and hungry team working out of London, Paris, Kiev, New York & Hamburg.

    Product Marketing Manager JD:

    You will be responsible for spreading the word on the company's research and translating insights into compelling communications. You will work closely with a broad team of research managers, PR and sales teams and help craft regional research and insights communications strategy.

    Key Duties & Responsibilities:

    - Lead commercialization of research and insights in the EMEA Team.
    - Drive regional thought leadership from consumer and audience insights
    - Work with sales and marketing and the go to market team to identify primary research insights which support the key business objectives
    - Translate these insights and research findings into compelling marketing and comms material, from sales collateral to thought leadership articles and other marketing channels
    - Partner with cross-functional teams both globally and locally, to ensure successful execution
    - Track and analyse the effectiveness of research marketing programs and incorporate key learnings

    -Develop product messaging that differentiates new products from others in the market

    -Plan and take part in the launch of new products and involve several different departments in such launches

    Key Skills, Knowledge & Behaviours:

    - Strong knowledge of the digital media and video advertising landscape
    - A proven storyteller, with excellent written and oral communication, including presentation ability
    - A highly organized and self-motivated individual with strong problem solving capabilities
    - Experience with and good understanding of market research and research methodologies

    -Demonstrable experience with applying analytics to support data-driven product marketing decisions.

    -   Demonstrable experience in end to end product and value proposition creation and go to market execution

    -   Proven ability to manage a large stakeholder network comprised of diverse roles and personal interests.

    -   Ability to work at the strategic level (e.g. generating innovative ideas and new use cases for growth) and at the tactical level (e.g. product readiness and sales enablement).

    -   Articulate and professional with very strong communication skills.

    -   Demonstrated ability to build credibility, trust and influence at all levels.

    -   Eligible to work in the United Kingdom.

    To be considered for this role:

    - Educated to degree level or equivalent
    - Relevant experience of B2B or technology product marketing

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    Nick Sheppard
    Nick Sheppard
    Commercial Consultant - Ad Tech & Digital Media
    • 0845 475 8859
    • Avpx@pbaarpgqt.pbz
    • Sales, Affiliate & Commercial Recruitment