Mobile:

07732 707104

Email:

Address:

London HQ: 1 Primrose Street London, EC2A 2EX
,

Expertise:

Strategic Growth Consultancy, UK Representation, UK Launches

Jeff is an intuitive marketing, media, client service, and commercial expert with 20 years of extensive success steering, transforming, and growing both global and domestic brands within Publicis, GroupM, IPG, Merkley & Partners and his independent consultancy. Jeff has an entrepreneurial attitude towards business and is especially adept at directing projects, problem-solving while communicating to cross-functional teams, navigating complex environments, being credible with and influencing multiple stakeholders, including at the highest levels. In a previous role as Global Business Director, he was the agency leader for 120+ markets across EMEA and APAC, responsible for designing communications process across paid, owned, earned media while also determining creative asset development, and overseeing day to day running of overall business. He has also effectively coached clients to drive digital transformation and generated roadmaps poised to accelerate into areas of precision marketing, content solutions, and partnerships which delivered on average +25% incremental revenue.

Jeff has a robust background directing high profile, awareness and acquisition driven brands within the following sectors: Accounting, Airline, Alcohol/Beverage, Automotive, Beauty, B2C/B2B, Consumer Packaged Goods, Charity/Not-for-profit, E-Commerce, Financial, Insurance, Pharmaceutical, and Technology. As a consultant, Jeff is a trusted advisor for AdTech companies in need of an injection of revenue or assistance expanding into new markets. He understands the needs and challenges facing the digital media and technology businesses today and has recruited exceptional talent, consistent with the changing landscape. Jeff also leans upon his solid reputation and extensive network of agency and client stakeholders to assist his AdTech startup clients with navigating complex ecosystems, establishing credibility, and ultimately gaining access to briefs and budgets.

Follow Me:

Email:

Address:

New York Office: 79 Madison Ave, New York, NY 10016
,

Expertise:

Strategic Consultancy, Growth Acceleration

Mark Grether was co-founder and Global COO of WPP’s Xaxis, the largest programmatic media company in the world with offices in 46 markets, more than 3,000 clients and an estimated market cap of 4bn.

At Xaxis, Mark was the driving force of disrupting the media industry by introducing new principles for media agencies. Based on owning digital media as a principal, investing into proprietary technology and harnessing its own audience data, Xaxis grew under the leadership of Mark into a billion dollars in revenue in just five years. Under his management, Xaxis became the global pacesetter for the programmatic advertising industry, pioneering numerous technology firsts and bringing programmatic to major new markets including China and Latin America. In 2014, he was instrumental in completing one of the most significant ad tech deals to date, selling Xaxis’ Open AdStream to AppNexus in conjunction with WPP taking a nearly 15% equity stake in AppNexus.

Mark is a seasoned and entrepreneurial executive with over 25 years of experience in marketing, advertising and media. He brings a wealth of expertise with particular strengths in areas such as digital media, big data, technology development, product marketing, media monetization, trading, data science, organizational development, startups and entrepreneurship. With an abundance of international experience, Mark has a strong understanding of various markets throughout North America, Europe, Asia, and the Middle East.

 Mark has a Master of Business Administration from the University of Mannheim in Germany, a Master of Arts in Marketing from the University of Florida, and a PhD from the University of Mannheim. As a former Professor of Marketing, Mark’s work has appeared in more than 50 publications. He has been a featured speaker at conferences across the world. Mark lives in New York City with his wife and two sons.

Follow Me:

Direct Line:

+001 (917) 584-1682

Mobile:

+001 (917) 584-1682

Email:

Address:

New York office: 79 Madison Ave
New York, NY 10016

Expertise:

UK & International Launches, Strategic Consultancy, Mid - Senior Level Appointments

Follow Me: