Jeff Pfefferkorn
Partner
Expertise:
Strategic Growth Consultancy, UK Representation, UK Launches
Jeff is an intuitive marketing, media, client service, and commercial expert with 20 years of extensive success steering, transforming, and growing both global and domestic brands within Publicis, GroupM, IPG, Merkley & Partners and his independent consultancy. Jeff has an entrepreneurial attitude towards business and is especially adept at directing projects, problem-solving while communicating to cross-functional teams, navigating complex environments, being credible with and influencing multiple stakeholders, including at the highest levels. In a previous role as Global Business Director, he was the agency leader for 120+ markets across EMEA and APAC, responsible for designing communications process across paid, owned, earned media while also determining creative asset development, and overseeing day to day running of overall business. He has also effectively coached clients to drive digital transformation and generated roadmaps poised to accelerate into areas of precision marketing, content solutions, and partnerships which delivered on average +25% incremental revenue.
Jeff has a robust background directing high profile, awareness and acquisition driven brands within the following sectors: Accounting, Airline, Alcohol/Beverage, Automotive, Beauty, B2C/B2B, Consumer Packaged Goods, Charity/Not-for-profit, E-Commerce, Financial, Insurance, Pharmaceutical, and Technology. As a consultant, Jeff is a trusted advisor for AdTech companies in need of an injection of revenue or assistance expanding into new markets. He understands the needs and challenges facing the digital media and technology businesses today and has recruited exceptional talent, consistent with the changing landscape. Jeff also leans upon his solid reputation and extensive network of agency and client stakeholders to assist his AdTech startup clients with navigating complex ecosystems, establishing credibility, and ultimately gaining access to briefs and budgets.
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