Mark Grether
Advisor
Expertise:
Strategic Consultancy, Growth Acceleration
Mark Grether was
co-founder and Global COO of WPP’s Xaxis, the largest programmatic media
company in the world with offices in 46 markets, more than 3,000 clients and an
estimated market cap of 4bn.
At Xaxis, Mark was the
driving force of disrupting the media industry by introducing new principles
for media agencies. Based on owning digital media as a principal, investing
into proprietary technology and harnessing its own audience data, Xaxis grew under
the leadership of Mark into a billion dollars in revenue in just five years.
Under his management, Xaxis became the global pacesetter for the programmatic
advertising industry, pioneering numerous technology firsts and bringing
programmatic to major new markets including China and Latin America. In 2014,
he was instrumental in completing one of the most significant ad tech deals to
date, selling Xaxis’ Open AdStream to AppNexus in conjunction with WPP taking a
nearly 15% equity stake in AppNexus.
Mark is a seasoned and
entrepreneurial executive with over 25 years of experience
in marketing, advertising and media. He brings a wealth of expertise with
particular strengths in areas such as digital media, big data, technology
development, product marketing, media monetization, trading, data science,
organizational development, startups and entrepreneurship. With an abundance of
international experience, Mark has a strong understanding of various markets
throughout North America, Europe, Asia, and the Middle East.
Mark has a Master of
Business Administration from the University of Mannheim in Germany, a Master of
Arts in Marketing from the University of Florida, and a PhD from the University
of Mannheim. As a former Professor of Marketing, Mark’s work has appeared in
more than 50 publications. He has been a featured speaker at conferences across
the world. Mark lives in New York City with his wife and two sons.
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